Yes, I know we don’t report on the UK charts normally because its mainly full of drivel but as you all know, we lost a very special friend on Monday. Comedian Rik Mayall passed away leaving a hole in peoples hearts and TBFM boss Jason McGuire plus 2 other DJ’s of the station Steevi Diamond and Jon Morter got together and achieved what Rik asked them to do 4 years ago… get him a World Cup song in the charts that people would SING!
In 2010, Jason and Stacey (TBFM co-owners) chatted to Rik about his plans to bring England that extra kick in the knackers that was needed to win the World Cup. With a plan of action it was attempted but failed to chart, mainly because of the high volume of unofficial England World Cup songs that had been released at the time.
Well, when the news rang around the social networks that Rik had sadly passed away on Monday, Jason, Steevi and Jon chatted about our memories of meeting Rik 4 years ago and we all talked about that forgotten World Cup song ‘Noble England’.
While Rik’s family and close friends would have been in mourning in their own way, the guys felt the song had to be dusted down and revisited. With the power of social media and all 3 of the guys having experience and contacts within the music industry, late Monday night they began the campaign that led to a nation celebrating the life of Rik Mayall, who had touched so many lives (and boobs!).
Being 2 days behind all the other songs that were released and with no previous advertising campaign, this was going to be some task but with the help of ITV, BBC, Channel 5, Sky News to name a few the Rik Mayall for No1 campaign gathered mass support across the country.
ITV have even adopted Rik’s song as their England advert on the telly which is exactly what Rik wanted.
The song wasn’t about protest, wasn’t about raising money for anything, wasn’t about chart hijacking either. This was a genuine way for fans of Rik Mayall to celebrate his life and to pay one last tribute to a comedy legend.
With the UK charts reporting during the week that the song had hit the top 40, then on the brink of the top 10, everyone pushed even further and much harder to make every sale count. Even on the terraces at England’s first game in Brazil, you could actually hear the fans singing RIK’s song. This is what he wanted.
Unfortunately, the song didn’t reach number one in the charts but it finished at number 7. The highest charting football song of 2014. We know Rik would have been proud of every single Englishman and woman for their efforts and the fact that his song has finally been recognised he can now look down upon us with a big smile on his snotface!
Although… ITS NOT OVER TIL THE FAT LADY SINGS… Keep an eye out as the song could carry on climbing the charts and next week… it could be number one!
Join the official campaign page on Facebook: www.facebook.com/rikmayallworldcup